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Brazil Now World’s Top Market for Fragrances

By: Fernanda Bonifacio
Posted: July 13, 2011, from the July 2011 issue of GCI Magazine.

page 4 of 4

With a sales growth of 23% in 2010, the nail polish market reached revenues of R$800 million (with approximately 600 million units sold), according to data from Nielsen.

While the Risqué (Hypermarcas) and Colorama (L’Oréal) brands lost market share, Impala’s market share grew from 10.9% to 13.8%. According to Brazil’s IPCA, the country’s consumer price index, there was a 13.83% rise in prices of nail care products, which was above the inflation rate of 5.91% registered in the same period.

Retailer Acquires Beauty Brand

The Globalbras holding company, which in 2009 purchased the traditional cosmetics chain Água de Cheiro, recently acquired the Akakia brand. At least 300 products will be incorporated to Água de Cheiro’s portfolio, and 100 new points of sale will be added—totaling 620 Água de Cheiro outlets throughout Brazil. According to Globalbras’ president Henrique Alves Pinto, the acquisition will also help Água de Cheiro’s goal of attracting new franchisees.

Fernanda Bonifacio is a Brazilian journalist who focuses on the beauty industry, and has been published in the U.S. and Europe. During 2002–2008, she represented ABIHPEC and its member companies globally.