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Strong Growth for Online Cosmetic Sales

By: Fernanda Bonifacio
Posted: November 30, 2011, from the December 2011 issue of GCI Magazine.

page 3 of 4

Brazil Joins the ISO Technical Committee on Cosmetics Brazil is the 34th country to integrate ISO/TC 127, the technical committee responsible for developing global cosmetic standards. Since 2004, Brazil has been attending the organization’s meetings, and now it will start contributing actively to the discussion on cosmetic regulation issues.

“With the growth of the Brazilian beauty industry and our constant investments in innovation, quality and safety, we can celebrate this important achievement that places Brazil in the decision-making scenario for the standardization of products and processes,” said João Carlos Basilio, president, ABIHPEC.

According to Basilio, the next challenge is to establish Brazil’s presence in other international groups such as the International Cooperation on Cosmetic Regulation (ICCR), which includes regulatory authorities from the U.S., Japan, the European Union and Canada.

Boticário Group to Invest in New Plant

The Boticário Group will invest R$355 million to build a new plant and distribution center in the state of Bahia, northeastern Brazil. The company’s president, Arthur Grynbaum, has also unveiled plans to expand production facilities located in Pinhais (in state of Paraná) and the distribution center in Registro (state of São Paulo), and has not ruled out further acquisitions.

The new plant will be O Boticário’s largest one, with production capacity of 330 million items per year. The construction is projected to begin in early 2012, and operations are to start 18 months later. According to Grynbaum, the investments aim to improve logistic operations by reducing transport costs and delivery times.