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Strong Growth for Online Cosmetic Sales

By: Fernanda Bonifacio
Posted: November 30, 2011, from the December 2011 issue of GCI Magazine.

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Grynbaum is optimistic about the performance of the Boticario Group in 2011, and aims to increase revenues from R$1.6 billion (in 2010) to R$2 billion—with some of that growth due to the February 2011 launch of the company’s Eudora brand. For its retail sales (the company currently operates 800 O Boticário stores in the northeast region), he forecasts sales of an additional 20% over 2010’s R$4.6 billion.

Carlucci Named New President of WFDSA

Natura CEO Alessandro Carlucci was appointed president of the World Federation of Direct Selling Associations, a three-year term. The WFDSA is a non-governmental, voluntary organization globally representing the direct selling industry through 60 national direct selling associations worldwide and one regional federation.

“My main goal is to promote the direct sales activity throughout the world as an important alternative for individual entrepreneurs to contribute to social transformation,” said Carlucci. In 2010, the direct selling sector generated sales of $132 billion worldwide and involved 88 million salespeople.

In Brazil, direct sales accounted for R$26 billion in 2010, up 8.9% over 2009. According to the Brazilian Association of Direct Selling Companies (ABEVD), the segment is responsible for generating income for more than two million people throughout the country.

Fernanda Bonifacio is a Brazilian journalist who focuses on the beauty industry, and has been published in the U.S. and Europe. During 2002–2008, she represented ABIHPEC and its member companies globally.