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Mary Kay Expands in India

Posted: June 27, 2012

Mary Kay Cosmetics Pvt. Ltd., India previously has announced it anticipates investing approximately $20 million in India during the five years since inception in India and also has announced and additional investment of $10 million last year to continue building its presence there. Mary Kay plans to have a pan-India presence in the next two years and currently has multiple warehouses and offices across the country with plans to open more to be closer to its customers.

As part of this investment, Mary Kay has announced the opening of its new Mary Kay office in Ludhiana, India. This expansion will directly increase the availability of Mary Kay products in the area, and the company will also launch a new brand campaign for the region.

Speaking on the occasion, K.K. Chua, president, APAC, Mary Kay Inc., said, "I am happy to be back again to see Mary Kay India expanding. Mary Kay entered into the Indian market in 2007 with a commitment to initially invest $20 million over a period of five years and additional $ 10 million announced last year. This additional investment will be used towards brand building by opening more brand experience centers and offices. We will invest in more warehouses so that we can provide better service in terms of faster delivery of products. We firmly believe that good infrastructure is the backbone for any company to be successful in India, and we will continue to invest in it."

Hina Nagarajan, country manager, Mary Kay Cosmetics Pvt. Ltd., India, added, "Our expansion strategy is all about understanding Indian consumer needs and offering them the best value for their money. We will continue to expand our product portfolio by increasing the number of products relevant for the market. Our philosophy at Mary Kay is based on ‘try before you buy.’ In this context, more and more offices will be opened to offer product touch and feel, as well as brand experience for our customers. The consumers also interact with our brand through some innovative and exciting tools like the Mary Kay Virtual Makeover on our website. Additionally, our products come with a 100% satisfaction guarantee and a great service offer from our beauty consultants to their customers. This makes for a great overall brand experience.”