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India Quarterly: Guerlain Enters the Indian Market

By: Priyanka Bhattacharya
Posted: April 2, 2008, from the April 2008 issue of GCI Magazine.

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Points of attraction were the business and technology seminars that discussed topics ranging from personal care trends, chemical formulations for new age products, skin whitening and antiaging products. Isabelle Van Reeth, global technical leader skin/AP Deo Segment Life Science, Dow Corning, added: “There was a very good choice of topics with a good balance between more general topics based on consumers benefits and new raw materials performance. [in-cosmetics India] offered a very good alignment with the current trends such as antiaging and whitening, covering both skin and hair applications.”

Professional Beauty India (PBI), a three-day show held in New Delhi, also registered an increase of visitors (31%). Though smaller than in-cosmetics, PBI nevertheless saw participation from 75 companies, hailing from 12 countries. According to post-show statistics, 3,000 visitors were present at the show. The highlight of the event was the first ever India Cup Open, the Hair and Beauty Competition, organized by the National Hairdressers & Beauticians Association.

Besides beauty brands looking for distributors, many equipment companies were also present. Because Indian consumers are evolving and seeking new beauty products, makeup and hair care brands from Europe were on hand to scout for Indian distributors to gain access to the growing market.

Pevonia, Jaypee Hotels Open Second Pevonia Spa in India
Spa care brand Pevonia Botanica has partnered with the Indian hotel chain Jaypee Vasant Continental to establish the first exclusive Pevonia Spa, under the name Tamaya, in Delhi. The spa—like other Pevonia Spas across the globe, including Spa Bellagio in Las Vegas and Sandals & Beaches Resorts in Jamaica—will use Pevonia products only.

According to Pevonia Spa Care India’s Jasmin Arethna, specialized treatments that answer specific Indian skin problems and issues will be offered. Unique among these offerings are the Caviar Treatments, Moroccan Rassoul Body Wrap, Aromatic Anti-Fatigue Moor Mud and Sabai Stone Therapy.