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India Quarterly: Estée Lauder Sets Up Shop In Mumbai

By: Priyanka Bhattacharya
Posted: August 5, 2008, from the August 2008 issue of GCI Magazine.

page 5 of 5

Looking to cater to the growing demand for salon style hair care and styling products in the Indian market, British hair dressing brand Toni&Guy has launched its premium, organic hair care and styling brand label.m in India.

According to Toni Mascolo, chairman, Toni&Guy, the brand has been designed by a team of hairdressers that works under its new hair care concept: “From Catwalk to Client.” In India, the company is promoting the organic and nature-based product positioning, tapping into Indian’s preference for all things natural.

The company expects a good response from the market as it positions 40 products in the top salons across the country. “Even as we launch here, we are flooded with requests from salons to use and retail our products. But we are going slow, and will be available in high-end salons in all the major cities,” said Mascolo.

The company is also looking to open Toni&Guy salons in the country. It is currently in the process of scouting the right hairdressers who can be trained in the brand’s concept and execution.

Priyanka Bhattacharya is a writer and journalist covering the beauty, health and wellness industries in India. She is the contributing beauty features writer for several leading Indian women’s magazines.