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India Quarterly: Lauder Buys Stake in Forest Essentials
By: Priyanka Bhattacharya
Posted: October 8, 2008, from the October 2008 issue of GCI Magazine.
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To further promote its message, the company has launched the Wellbeing range, based on specific aromatherapy treatments. The products are made from community trade ingredients that promote the well being of a community, and the range includes Total Energy, Deep Sleep, Gently Purify and Divine Calm.
Arden Offers In-salon Treatments
While the company is far from opening a Red Door Spa in the country, Elizabeth Arden is testing the waters for its facials and salon services, and has recently partnered with the Delhi-based beauty salon Hairloom to offer Elizabeth Arden facials to its clients. According to sources at Baccarose, the Indian distributor for Elizabeth Arden, the salon will use retail size products to offer the treatments. Currently facials will utilize Arden products such as White Glove, Ceramides and its basic skin care range. Despite a premium price range, both the company and salon are confident that women in Delhi are ready for high-end facials. The salon will also retail the products. Pending the acceptance of these treatments, Baccarose will look at bringing the Red Door Spa into the country.
Strides in Hair Color
Since hair colors have caught on in the Indian market, and with more and more consumers leaving their traditional methods of covering grey behind, Indian brands are now looking at launching their own hair color lines. Godrej Consumer Products, for example, has sold traditional hair dyes but is now focusing on expanding its product portfolio into the mid-priced hair color segment. This is a part of its strategy to cement its position in the hair color category instead of competing with L’Oréal’s brands, which are growing in popularity.
Godrej Consumer Products is gearing up its research and development investments toward developing newer technologies in mid-price hair color segment. In fact, the new range is expected to transfer the powder hair dye users to basic hair colorants. For the company, hair color is the second biggest business for the company, accounting for 23% of its net sales in its last fiscal year.
Priyanka Bhattacharya is a writer and journalist covering the beauty, health and wellness industries in India. She is the contributing beauty features writer for several leading Indian women’s magazines.