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India Quarterly: Indian Beauty Market Roundup
By: Priyanka Bhattacharya
Posted: February 2, 2009, from the February 2009 issue of GCI Magazine.
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According to a spokesperson for Clarins, Indian consumers have not been as hard hit as their Western counterparts, although economic worries have crept in as news of the decline of outside markets continues to make headlines. And it is clear that multinationals still see sustainable potential in the Indian market—evident in the number of brand retail locations opening in cities across India.
Continued success, however, also lies in the ability to bring products and services that fill the vacuum in the current spectrum of products on the Indian market, according to the report.
Brand Looks to U.S. Expansion
Ayurvedic beauty recipe-based Shahnaz Husain, one of India’s oldest brands, is looking to expand its presence in the U.S. market; the brand’s U.S.-based distributor is scouting retail partners for its luxury-positioned skin care. The herbal “remedies” are made with diamond dust, crushed pearls and 24-karat gold—ingredients mentioned in ancient ayurvedic beauty treatments.
Currently, the products are sold through Amazon, in addition to Indian brick-and-mortar stores. Reportedly, in addition to shelf space, the brand is exploring the potential of electronic outlets such as QVC.
In considering the market expansion, Shahnaz Husain is working to tweak the creams and lotions (choosing lighter fragrances and adjusting product consistency) to match the U.S. market’s needs and tastes.