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Inside Brazil: Direct Sales Grow 14% in 2008
By: Fernanda Bonifacio
Posted: June 5, 2009, from the June 2009 issue of GCI Magazine.
IFF’s new creative center outside of São Paulo will, according to the company, help it study and understand the preferences of consumers and how they affect and are affected by global trends.
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Used as raw material by the world famous Chanel No 5, the linalool is also found in the rosewood (“pau-rosa”) aromatic oil, harvested from the Amazon rain forest. The new discovery opens the possibility for the Araçá to be used in the perfumery industry with a major differential: the linalool is extracted from the plant’s leaves, not from its trunk, creating an ecologically advantageous solution to sourcing.
IFF Opens New Creative Center Outside of São Paulo
IFF (International Flavors & Fragrances) inaugurated a new creative center for flavors and fragrances in Santana do Parnaiba, located 14 miles from São Paulo. The center, according to the company, offers the tools and equipment needed to support the performance of creation and analysis teams, trade professionals and technicians. “The advanced features of the building will help us to study and understand the preferences of consumers and how they affect and are affected by global trends,” said Dionisio Ferenc, regional director of IFF.
The investment strengthens IFF’s presence in Latin America, and is a part of a comprehensive program to expand and modernize the company’s global facilities—the opening of the Brazilian creative center followed the inauguration of a new installation in Shanghai in February.
Yakult Cosmetics Discontinues Production in Brazil
After 10 years of operation in the region, Yakult Cosmetics discontinued production in Brazil. According to CEO Masahiko Sadakata, the decision was based on strategic issues, with the economic downturn as an underlying factor. “It resulted in high costs of imported raw materials,” he said.
Yakult Cosmetics began its operations in Brazil by importing products from Japan, but the production was completely nationalized in recent years. Sadakata was keen to stress that the group will now focus its efforts on the food segment, the company’s flagship, which will absorb some of the employees impacted by the closing of beauty production.