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Clarins Forecasts 30% Fragrance Revenue Growth in Brazil
By: Fernanda Bonifacio
Posted: August 25, 2009, from the August 2009 issue of GCI Magazine.
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Research conducted by Millward Brown Brazil showed that 14% of Brazilian men are opting for body hair removal. The study found that approximately 23% of men used some kind of hair removal method on their chests, 22% on their bikini lines, 48% on their underarms and 1% on their backs. Forty-nine percent of the interviewees shave once or twice a week, while 33% shave everyday or every two days.
According to Euromonitor International data, sales of hair removal products—including creams, waxes, blades, and pre- and after-shaving items—increased 30.2% in 2008, reaching a value of $140 million, outstripping the global average growth of 8.32%. Nevertheless, Brazil still holds eighth-place hair removal sales ranking—behind the U.S., Japan, Canada and a number of European countries.
According to João Carlos Basilio, president of ABIHPEC (Brazilian Association of the Cosmetic, Toiletry & Fragrance Industry), the primary reason that the country—famous for its “Brazilian wax”—does not post larger sales numbers in the product segment is the popularity of hair removal service providers. “The prices charged in beauty salons are lower than in other countries, which make their services very popular,” said Basilio. “Many of these businesses also manufacture their own products, and that doesn’t help the industry’s performance.”
Project Stimulates Development of Bio-materials in the Amazon
The northern Brazilian states of Pará, Maranhão, Amazonas, Acre and Tocantins have launched RedeBio, a network for research and development of bio-materials. With an inaugural investment of $3.6 million, the initiative aims to articulate partnerships between research institutes, manufacturing companies and local communities in order to transform natural resources into value-added products.
The launch will happen in two stages. The first, originally announced in May 2009, involves the formation of a group of researchers that will present projects involving Amazon raw materials such as andiroba, copaiba, the Brazil nut and babassu. The next stage, to be launched in late 2009, will deal with requirements for the participation of companies in order to build a bridge between the industry and research institutes.