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L’Oréal Chile Expects 13% Growth

By: Cristina Kroll
Posted: August 25, 2009, from the August 2009 issue of GCI Magazine.

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In May, Peruvian newspaper El Comercio warned consumers that 10% of the cosmetic products on Peru’s market are imitation. The total value of the counterfeit items was estimated at $100 million by the Peruvian Cosmetics and Hygiene Committee (PCHC), a division of the Lima Chamber of Commerce. Committee president, Ángel Acevedo, said that, generally speaking, the items most knocked off are shampoos, talcum powders, fingernail polishes and lipsticks, but French perfumes lead the list of knockoffs.

To produce these products, counterfeiters substituted ingredients similar in appearance and consistency. Shampoos were found to be a mixture of detergents and water, and plaster was used to replace talcum powders. PCHC warned consumers that some of these substitutions are dangerous—a nail polish, for example, may have been created with ingredients used in car paints.

Cristina Kroll is a business journalist specializing in the beauty sector and living in Buenos Aires, Argentina. She has written for the main Argentine magazines related to the beauty business, and was a correspondent for French magazine Beauty Business News.