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Unilever Looks to Replicate Its Indian Retail Strategy

By: Priyanka Bhattacharya
Posted: August 25, 2009, from the August 2009 issue of GCI Magazine.

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Cosmetic dentistry is fast becoming one of India’s hottest makeover trends. Major Indian medical spas are wooing dental service providers and health care practitioners for cosmetic dentistry services, even making the bid for providers from other countries. A spokesperson at Delhi-based ConfiSmile, a dental spa, claims that dental tourism is an emerging trend, and that many tourists who come for med spa, or regular spa vacations also seek cosmetic dentistry treatments as a way to completely overhaul their appearance.

German Company Launches Entry-level Brand

In order to explore the opportunities in the Indian market, German makeup brand Art Deco has launched its entry-level makeup range Be-Yu here, targeted to young consumers. As part of the market test, the brand is retailing its mineral makeup, lipsticks, foundations, eye shadows, mascaras, eye liners and nail enamels in India’s larger cities. The target consumer is believed to be curious about makeup and willing to try something new.

French Brand Enters India’s Hair Treatment Market

French hair care brand René Furterer has partnered with distributor Modi Revlon to offer its specialized hair care products in India. Initial plans include the sale of hair thinning and hair loss treatments in Delhi- and Mumbai-based high-end salons. The company will begin retailing products in the second stage of its growth strategy.

Priyanka Bhattacharya is a writer and journalist covering the beauty, health and wellness industries in India. She is the contributing beauty features writer for several leading Indian women’s magazines.