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By: Priyanka Bhattacharya
Posted: June 5, 2007, from the June 2007 issue of GCI Magazine.
page 4 of 5
While Indian clients are asking for treatments utilizing international brands, the Indian herbal and ayurvedic beauty product manufacturers are looking to the global markets for potential growth.
Due to the unorganized nature of the industry, most Indian manufacturers sell raw ingredients or base products rather than complete products. Most of them supply to Indian spa operators. However, there are few popular local consumer brands that have branched out to supply international spa operators or suppliers that sell to spas in the U.S., Europe and the Middle East.
“There are many manufacturers of ayurvedic and aromatherapy products in India. Most of them develop good blends, since Indian ingredients are very good and of high quality, but for an international buyer that wants to source from here, it is necessary to find a good manufacturer with quality control standards,” advises Malik.
“While we focus on the consumer segment in India, in markets like the U.S. and Central Europe, we develop products for the wellness and spa owners,” says Kamal Passi, MD, Lotus Herbals, a popular mid-tier consumer brand in India. “We have a very strong manufacturing base here, and manufacture for a few spas in the U.S. and Europe under their branding.”
“Our products are being used in quite a few spas in the U.S. and the Middle East. This year, we are targeting the suppliers market in the U.S. and Europe,” says Mira Kulkarni, CEO, Forest Essentials, a major product supplier to spas and hotels across India that is now focusing on the international market.