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WHO Pushes for Drug Classification of Certain Cosmetics
By: Priyanka Bhattacharya
Posted: February 2, 2010, from the February 2010 issue of GCI Magazine.
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French skin care brand Avène, which specializes in sensitive skin products, announced its entry into the Indian market. The company is partnering with dermatologists in the country to target women with sensitive skin, and the brand looks to tap into the increasing demand for high end skin care that is also gentle. According to the brand’s spokesperson, Avène will be quickly accepted in the country because of its light texture and soothing benefits.
Priyanka Bhattacharya is a writer and journalist covering the beauty, health and wellness industries in India. She is the contributing beauty features writer for several leading Indian women’s magazines.