Most Popular in:

BRIC

Email This Item! Print This Item!

Avon’s Brazilian Growth May Warrant Second Facility

By: Fernanda Bonifacio
Posted: June 22, 2010, from the July 2010 issue of GCI Magazine.

Hand sorting on one of Avon’s current São Paulo production lines.

page 4 of 5

A line of diapers from Johnson & Johnson, for example, started using 30% less cellulose, without altering its absorption capacity. Raw material in packaging also decreased 7.5% and energy consumption was reduced by 9%.

As a reward for joining the program, the products gained prominent exposure on Walmart’s shelves. Kimberly-Clark and L’Oréal are expected to soon join the program.

Brazilian House of Representatives to Ban Use of Formaldehyde in Hair Straighteners

The Brazilian government wants to pass a ban on the use of formaldehyde in salons and beauty parlors for hair straightening treatments. According to Congressman Darcísio Perondi, the substance used in “keratin treatment” products, which have become a hit in both Brazil and abroad, is potentially carcinogenic and may have other negative health impacts.

The use of formaldehyde in hair straightening is prohibited by the Brazilian Health Surveillance Agency (Anvisa) and limited by responsible entities in Europe and the U.S., although some manufacturers still use it in a low percentage.

The bill also aims to prohibit access to formaldehyde sold in pharmacies to avoid it being added to industrialized products by stylists and consumers.