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Brazil's Beauty Sales Reach Record High But Exports Drop
By: Fernanda Bonifacio
Posted: July 10, 2013, from the July 2013 issue of GCI Magazine.
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Representatives of the Brazilian and Mexican cosmetic industries have signed a bilateral trade agreement, which seeks to eliminate duties between the two countries for 31 categories of products—including fragrances, makeup, shampoos and deodorants.
The agreement aims to strengthen both the Brazilian and Mexican cosmetics industries and contribute to job creation. The agreement, signed by João Carlos Basilio (ABIHPEC) and Carlos R. Berzunza Sánchez (CANIPEC), updates the 2002 economic agreement between the two countries.
Bourjois and Racco Form Direct Sales Partnership
Brazilian-based Racco has started marketing Bourjois products through direct sales, including a mix of 30 Bourjois products in its catalog to mark the French company’s debut in the direct sales channel. Racco is also responsible for coordinating Bourjois’ distribution strategy through other points of sale in Brazil.
Fernanda Bonifacio is a Brazilian journalist who focuses on the beauty industry, and has been published in the U.S. and Europe. She represented ABIHPEC and its member companies globally from 2002–2008. She has also been a communications consultant for raw material manufacturer Beraca since 2009.