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Sephora Opens Brick-and-Mortar in Brazil; Plans For 40

By: Fernanda Bonifacio
Posted: November 26, 2012, from the December 2012 issue of GCI Magazine.
New Sephora store at Sao Paulo's JK Iguatemi Mall

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With furniture inspired by French apothecaries from the early 19th century, the new boutique recreates a vintage atmosphere to celebrate the brand’s 150th anniversary. Until 2010, Roger & Gallet’s products were found only in selected perfumeries and duty-free shops. The brand can currently be found in 550 pharmacies throughout Brazil.

Fernanda Bonifacio is a Brazilian journalist who focuses on the beauty industry, and has been published in the U.S. and Europe. She represented ABIHPEC and its member companies globally from 2002–2008.