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Europe Offering Eastern Promise

By: Briony Davies, Euromonitor International
Posted: October 3, 2008, from the March 2006 issue of GCI Magazine.

page 4 of 4

Overall, the region presents huge promise. Developments in distribution networks will be the key to market growth. As the region enjoys increased disposable incomes, the supermarket provides the perfect platform for consumers to spend due to the breadth of choice and the availability of higher value Western cosmetics and toiletries brands, and could leap frog to become the preferred distribution channel for cosmetics and toiletries.