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Latin Beat: Colgate to Invest in Argentina
By: Cristina Kroll
Posted: October 2, 2007
page 3 of 3Jackie Condomí, an Argentine brand launched in 2006, is betting on foreign markets, and is negotiating with a California spa to introduce its lines of face and body products to the U.S. Currently distributed in 150 doors in Argentina—in pharmacies and perfumeries in the Buenos Aires and Cordoba provinces and in a stand-alone shop in Buenos Aires—the products were initially tested in a spa on the outskirts of Buenos Aires at price points from $10–$21. Alejandra Condomí Alcorta, the company’s director, told GCI magazine that the company strove to develop products for every type of skin and distinguish each line and their properties through the use of distinctive colors in the packaging.
P&G Announces New GM
Procter & Gamble Argentina named Gerardo Ríos general manager for Argentina, Chile, Paraguay and Uruguay. Previously, Ríos was the general manager of the feminine care and deodorants business for America Latina. Ríos replaced Alberto Carvalho, who was promoted to global manager of disposable razors and systems of shaving business, based in Boston.
Back to the October issue.