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L’Oréal’s Latin American Sales Growth Hits Double Digits

By: Cristina Kroll
Posted: November 5, 2010, from the November 2010 issue of GCI Magazine.
Lancôme’s Valentín González and Valeria González

Lancôme’s Valentín González, luxury products division director; and Valeria González, manager, Argentina, celebrate the brand’s 75th anniversary and 67 years of operation in Argentina.

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L’Oréal organized an event for beauty editors and celebrities to honor the 75th anniversary of its Lancôme brand at the Alvear Palace Hotel in Buenos Aires on July 15, 2010. The setting is heavily inspired by Parisian culture, which was perfect for reflecting the brand’s history. According to the director of L’Oréal’s luxury products division, Valentín González, “The brand continues to be a trend setting leader since it launched in Argentina 67 years ago.” Lancôme operates an exclusive store in Buenos Aires.

Cristina Kroll is a business journalist specializing in the beauty sector and living in Buenos Aires, Argentina. She has written for the main Argentine magazines related to the beauty business, and was a correspondent for French magazine Beauty Business News.