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Acquisition of Alberto Culver Impacts Latin America Market Dynamic

By: Cristina Kroll
Posted: December 6, 2010, from the December 2010 issue of GCI Magazine.

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In the region, Coty markets the Rimmel London, Jennifer López, Lancaster and Davidoff fragrance brands. In September 2010, the company introduced a Playboy brand women’s fragrance line in Argentina.

Paraguay Joins Latin American Cosmetics Council

The Personal Hygiene Products Companies Chamber of Paraguay (CAEDHPA) has joined the Latin American Cosmetics Industry Associations Counsel (CASIC). According to a Paraguayan newspaper, the official announcement was made at a special event on Aug. 31, 2010. According to CAEDHPA, the cosmetic sector is valued at $56 billion in the Latin American region, accounting for 16% of the global beauty market. CAEDHPA represents 27 Paraguayan makers of personal hygiene, cosmetic and perfume products, among others, and CASIC is comprised of cosmetic industry chambers of commerce from Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay.

Rouge Reinaugurates Iconic Beauty Store

Argentine beauty retailer Perfumerías Rouge reopened in October in the five-story Casa Pozzi building, an historic beauty and fragrance retail location. Known for its exclusive selection of beauty brands and natural hair wigs, Casa Pozzi, located in the heart of Buenos Aires, was opened by José Luis Pozzi in 1906. The Pozzi family held the business until 2006, when it declared bankruptcy. Now Rouge, a retail chain that is part of the same group as Argentine beauty distributor Diffupar, acquired the Pozzi’s license for 10 years and reinaugurated the store.

In addition to beauty and fragrance retail areas, the location features four booths for providing free facial and body treatments, as well as an entire floor occupied by the popular Estudio H Argentine hair salon. Rouge currently has 30 points of sale in Argentina.

Elementos Esenciales Expands in Argentina

Through an aggressive expansion plan, the Argentine beauty retailer Elementos Esenciales will grow to a total of 20 exclusive points of sale in 2010. The company opened a door in Lanús, located in the province of Buenos Aires, in October, and its newest location opened in the Southern Neuquén province in November. Also, in addition to stores in Argentina, Elementos Esenciales has a presence in the Uruguayan market.