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Acquisition of Alberto Culver Impacts Latin America Market Dynamic

By: Cristina Kroll
Posted: December 6, 2010, from the December 2010 issue of GCI Magazine.

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The retailer was created in 2001 by Argentine entrepreneur Liliana Lampuri, who had more than 20 years of experience in advertising and decided to put this expertise to use in the beauty industry. Elementos Esenciales also has its own line of shower gels, perfumes, bath salts, home fragrances, and body, face and hair treatments.

Cristina Kroll is a business journalist specializing in the beauty sector and living in Buenos Aires, Argentina. She has written for the main Argentine magazines related to the beauty business, and was a correspondent for French magazine Beauty Business News.