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Sephora Inks Mexican Deal

By: Cristina Kroll
Posted: March 8, 2011, from the March 2011 issue of GCI Magazine.

For the launch of its Care brand, Avon operated a “hydration space” on Playa Grande, one of Mar del Plata’s renowned beaches.

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Argentine beauty brand and retailer Universo Garden Angels, will inaugurate its first point of sale in Madrid, during the first quarter of 2011. Company president, Mónica Verdier de Pérez, told GCI magazine, “This store will be the initial step for other openings in [Spain], where a local entrepreneur has acquired [franchise rights].”

Universo Garden Angels launched in the late 1990s and gained recognition for its original approach to beauty, under the concept of “aromacolortherapy”—defined as the mixture of aromatherapy, chromotherapy and floral therapy.

The company has a presence in Argentina, Mexico, Bolivia, Brazil, Chile, Paraguay, Puerto Rico, Venezuela and Saudi Arabia.

Avon Targets Argentine Resort Cities in Campaign

Avon launched a marketing campaign for its Care brand—recently launched in Argentina in the coastal cities of Pinamar and Mar del Plata, two of the main holiday destinations in the country. It is the first time the company has developed a campaign in the beaches of Argentina for the summer holiday season.

Avon set up a “hydration space” on Playa Grande, one of the most renowned beaches in Mar del Plata. The company also executed a sampling campaign, delivering products to the families vacationing in Mar del Plata and Pinamar.

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