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Sephora Inks Mexican Deal

By: Cristina Kroll
Posted: March 8, 2011, from the March 2011 issue of GCI Magazine.

For the launch of its Care brand, Avon operated a “hydration space” on Playa Grande, one of Mar del Plata’s renowned beaches.

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Spanish beauty and fashion company Puig opened a new regional office in Panama, from where it will run the operations for its Latin American activities. According to the Panamanian Industries and Commerce Ministry, this region accounted for 17% of Puig’s sales in 2009, and grew 9% over 2008 in that year.

The location was chosen due to the Panamanian 41/2007 law, which grants multinational companies that install regional offices in this country several tax exemptions and migration benefits for its foreign employees, among other benefits.

Puig operates in more than 21 countries around the world—including Argentina, Brazil, Peru and Chile.

Natura’s New Manufacturing Strategy Takes Shape

Originally reported in the November 2010 issue, Brazilian direct seller Natura will begin production through third parties in other South American countries. It has now been reported that Argentina, Colombia and Mexico have been chosen for production sites.

According to an interview given with João Paulo Ferreira, operations and logistics vice president for Natura, an Argentine facility will be charged with producing packaging for fragrances and manufacturing body and face care products and sunscreen. In Colombia, one outsourced company will produce soap bars and another will manufacture makeup, body care, sunscreen and packaging for perfumed products. In Mexico, hair care products and fragrance packaging will be produced.