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Sephora Inks Mexican Deal

By: Cristina Kroll
Posted: March 8, 2011, from the March 2011 issue of GCI Magazine.

For the launch of its Care brand, Avon operated a “hydration space” on Playa Grande, one of Mar del Plata’s renowned beaches.

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The moves support Natura’s strategy to continue expanding operations in Latin America. The company’s international operations posted 39.6% growth in local currency in the first nine months of 2010, year on year.

Natura operates in Brazil, Argentina, Chile, Mexico, Peru and Colombia.

Argentine Lingerie Brand Launches Fragrance

In December 2010, the renowned Argentine lingerie company Caro Cuore entered the beauty market when it introduced its first fragrance—Caro Cuore. For launch, the brand organized an event for VIP guests and select press at the prestigious Alvear Hotel in Buenos Aires. Through a magic show inspired by the story of the Greek myth of Narcissus, the company revealed the new fragrance.

The scent was developed by Caro Cuore with Argentine fragrance company Cannon Puntana in a four-year joint effort. Cannon Puntana is charged with production and marketing, and has previously created beauty products for other Argentine fashion brands such as Paula Cahen D’Anvers, Prüne and Gino Boganni.

Caro Cuore has more than 40 points of sale in Argentina, Bolivia, Brazil, Spain, Paraguay, Peru, Uruguay and Venezuela.