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Latin Beat: Natura Expands in Latin America

By: Cristina Kroll
Posted: December 10, 2007, from the December 2007 issue of GCI Magazine.

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Taking advantage of the large amount of people on hand for the 21st World Congress of Dermatology celebration—the first to be held in Latin America—P&G Beauty joined more than 400 people in a mega event set in Espacio Darwin, Buenos Aires. The objective was to introduce the important initiatives of its beauty brands: Pantene, H&S, Koleston, Gillette and Olay, the latter just recently launched in Argentina.

Koleston created a color bar where guests tasted colored drinks that represented the variety of colors within the brand. In the Gillette space, men tested the new Gillette Mach3 Power and the Gillette Mach3 Victory. They prepared themselves to be winners by playing the same sports that Gillette Champions play, using a Nintendo Wii. Olay presented to Florencia Raggi—the brand’s local market celebrity spokesperson—as well as to a group of women, the opportunity to learn about their skin using a diagnostic system that compares the state of the skin with a database of 6,000 women from all over the world.