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Boucheron Relaunches; Jimmy Choo Arrives in Argentina

By: Cristina Kroll
Posted: June 7, 2011, from the June 2011 issue of GCI Magazine.

Argentine fragrance distributor Greta will relaunch the Boucheron fragrance in Argentina July 2011. Renato Shapir, director, Greta, told GCI the company regained Argentinian distribution rights of the renowned brand after an agreement between Boucheron and Interparfums (with whom Greta has had a long-standing commercial relationship) was signed in December 2010.

Shapir also told GCI that, sometime in September or October 2011, Greta will launch the Interparfums’ Jimmy Choo fragrance in Argentina, Uruguay, Chile and Peru. Fragrance fans will be able to purchase the scent in a wide range of beauty retail outlets.

Puig Sells Maja Brand

Spanish beauty company Puig sold its Maja brand to Mexican beauty/pharmaceutical brand owner Grisi Group. Products under the Maja brand include fragrances for women, makeup, bar soaps and talcum powder. According to a press release, the acquisition is aimed at strengthening Grisi’s position in the international hygiene and cosmetics markets—Maja is currently retailed in more than 30 countries.

Grupo Grisi was founded by José Grisi in 1863, and has remained 100% Mexican-owned since. It has formed international alliances with brands such as Sara Lee and Dr. Scholl’s, among others. Currently, the company has presence in Germany, Bolivia, South Korea, Costa Rica, El Salvador, Spain, the U.S., Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Portugal, Puerto Rico and the Dominican Republic.

CASIC Adds Members

In March 2011, the Associations Counsel of the Latin American Cosmetics Industry (CASIC) added two new members: the Salvadorian Cosmetics Chamber (CCS) and Energizer Holdings, Inc. CASIC now represents 10 Latin American cosmetics chambers of commerce (Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Uruguay, Peru, Mexico and El Salvador) and eight international beauty companies: Energizer, Avon, Alberto Culver, L’Oréal, Unilever, Colgate-Palmolive, Natura and Unique Yanbal.

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