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Boucheron Relaunches; Jimmy Choo Arrives in Argentina

By: Cristina Kroll
Posted: June 7, 2011, from the June 2011 issue of GCI Magazine.

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Messe Frankfurt Argentina has decided not to hold the 2011 edition of Cosmesur Beautyworld Buenos Aires, one of the largest trade shows for a variety of beauty and beauty related fields in South America. “We have perceived changes in the market that have made it necessary for in-depth analysis of the needs this event should fulfill,” said Ezequiel Gorbaran, general manager, Cosmesur Beautyworld Buenos Aires.

The event was held for 17 years; Messe Frankfurt took over its organization in 2004 (the 11th edition) in an effort to professionalize the event. However, the Latin American market was not as profitable for the German company as other regions have been (including the Japanese (Tokyo) and Middle Eastern editions held in May 2011 and the Dubai Japan West (Osaka) editions to take place in October 2011.

BASF’s New LA Director

Jorge Sucar was named BASF’s new director for its home and personal care division in South America. Sucar, 39, will undertake the task to consolidate the integration of BASF and Cognis (acquired by BASF in 2010) and promote synergies in home and personal care. Sucar began his career acting as purchase manager, supply chain at Cognis Argentina. He joined BASF Argentina in 2008 as business center head for care chemicals, and, in May 2010, he was appointed to work in Brazil as detergents and formulators business manager for South America.

Targeting Mexico

U.S. company Oxygen Biotherapeutics (which developed a perfluorocarbon therapeutic oxygen carrier that has applications cosmetics) has signed an agreement with Mexican company Comercial Uni2 for the commercialization of the Dermacyte Oxygen Concentrate skin care line.

Comercial Uni2 now has exclusive rights to sell and distribute the line throughout Mexico, with the option to extend this arrangement to Central America.