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YSL Opens First Argentine Point of Sale

Yves Saint Laurent first point of sale in Argentina is located in the Falabella department store in the Buenos Aires province.

By: Cristina Kroll
Posted: November 1, 2011, from the November 2011 issue of GCI Magazine.

Yves Saint Laurent inaugurated its first point of sale in Argentina. The stand is located in the Falabella department store in the Buenos Aires province. “L’Oréal just began to market the brand in Argentina in 2011,” Myrna Polotnianka, spokesperson for L’Oréal Argentina luxury products division, told GCI. The brand’s first offering for the market was its makeup collection and select star products in its portfolio—such as the YSL’s best-selling concealer Touche Eclat, the Effect Faux Cils mascara and the recently launched Rouge Pur Couture lipstick.

Sally Hansen Launches

In August, nail care brand Sally Hansen was introduced to the Argentine market during a gala art event, featuring Argentine model and photographer Florencia Fabiano. Coty acquired the brand in 2007 when it purchased DLI Holding Corp.

Avon Launches Sales Center

Avon opened a new sales center in Buenos Aires city exclusively for resellers and area managers. This point of sale is located in Santa Fe Avenue, one of the most emblematic commercial areas of the city.

“With this new project, we aim to continue growing while offering our resellers benefits that will complement our current sales channels,” said Paulo Moledo, general manager of Avon for Southern markets.

Resellers can place orders directly at the sales center, as well as through online means. The location will also offer training courses.

Argentina Provides Boost to Local Fragrance