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Latin Beat: Colgate-Palmolive Introduces Amazonia Line
By: Cristina Kroll
Posted: February 11, 2008, from the February 2008 issue of GCI Magazine.
page 2 of 2Harff, who launched the new initiative with an investment of $60,000, previously operated 40 doors under the Marta Harff brand, which ceased operation in August 2006.
Antonio Banderas in Argentina
Actor Antonio Banderas visited Buenos Aires in December to promote his latest fragrance for men, Blue Seduction, created by Puig Beauty & Fashion Group. The product was presented at a press conference in the Alvear Hotel (Buenos Aires), where performances inspired by the fragrance were featured. There, Banderas announced that part of the profits from the sale of Blue Seduction would be donated to a local hospital. The actor leads the “Blue de Banderas a Beneficio” project, which donates profits from the sale of Blue Seduction to one institution in every country in which the fragrance is launched.
Earlier, Banderas and wife Melanie Griffith feted Puig’s UNICEF contribution in Chile.
Diffupar Launches Argentine Line
Argentine distributor Diffupar has developed its own beauty line, Herbolane. Alejandra García, Diffupar’s brand manager, said the decision to launch a hair care line was prompted by the company’s experience in the distribution of the Klorane brand in the Argentine market. Diffupar stopped distributing Klorane when Pierre Fabre, which owned the brand, discontinued marketing in Argentina five years ago. Herbolane products, available in 250 pharmacies and perfumeries, “have the same international standards, quality and performance of the European firms,” said García.
Back to the February issue.