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O Boticário Surpasses McDonald’s to Become Brazil’s Largest Franchise Chain

By: Fernanda Bonifacio
Posted: July 9, 2012, from the August 2012 issue of GCI Magazine.
O Boticário store

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Hymermarcas has struggled in recent years, culminating in the sale of some of its assets in 2011. In an attempt to get back on track, the company created a strategic plan that includes the addition of Fischer to promote a sustainable and profitable growth.

German-born Fischer has spent 17 years in Latin America. He was president of Wella Chile and CFO of Procter & Gamble. From 1996 to 2001, he was CFO of Nivea Brasil and later became its president. He gained popularity for having doubled Nivea Brasil’s sales in five years. Until a replacement is named, Nivea’s operations will be run by financial director Ricardo Basque.

Fernanda Bonifacio is a Brazilian journalist who focuses on the beauty industry, and has been published in the U.S. and Europe. She represented ABIHPEC and its member companies globally from 2002–2008.