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Latin Beat: Beauty Market Grows in South America

By: Cristina Kroll
Posted: April 2, 2008, from the April 2008 issue of GCI Magazine.
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The use of cosmetic and personal care products in Argentina increased nearly 6.9% during the period of Jan.—Nov. 2007, compared to the same period in 2006, according to a report from the Nielsen Company. Sales of personal care products, as defined by the report, grew nearly 8%, while cosmetics grew approximately 5%. The research was based on 15 categories of cosmetic and personal care products available in supermarkets, pharmacies and beauty shops across the country.

According to another Nielsen report, there was a significant growth of 21% in the sale of facial and body creams in Argentina’s supermarket channel in 2007. Body creams show a higher growth in sales volume (70.8%) in comparison to face creams .

French Company Furthers Commitment to Region
Laurent Saffre was named as Americas area director for the DermoCosmetique division of French laboratory Pierre Fabre. Saffre was previously general director for Pierre Fabre Canada, and will now be in charge of the company’s Latin American region—where Brazil, Mexico and Argentina are the primary markets for the company.

The June edition of this column will feature a discussion with Saffre regarding the company’s new plans for the region.