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Latin Beat: Beauty Market Grows in South America
By: Cristina Kroll
Posted: April 2, 2008, from the April 2008 issue of GCI Magazine.
page 4 of 4
Colgate continued to build on its position in oral care throughout Latin America with its regional toothpaste market share at a record high year to date, driven by market share gains in nearly every country. Strong sales of premium priced offerings such as Colgate Total Professional Clean, Colgate Sensitive and Colgate Max White toothpastes drove share gains throughout the region. In Mexico, for example, Colgate’s toothpaste market share reached a record high at 83.9% year to date, up 230 basis points versus 2006.