Latin Beat: Colombian Fragrance Association Joins IFRA
By: Cristina Kroll
Posted: August 5, 2008, from the August 2008 issue of GCI Magazine.
Cámara de la Industria de Sabores y Fragancias, the Colombian fragrance association, has become a full member of the International Fragrance Association (IFRA). “We are very pleased to become a full member of IFRA,” said Mario Alvaro Diaz, president of the Colombian association. “All our member companies abide by the IFRA code of conduct and apply the IFRA standard to their products, ensuring quality and safety for the consumer.”Colombia becomes a regular member of the association along with Brazil and Mexico, reinforcing Latin America’s presence in IFRA. The Colombian chapter includes both international and domestic players—including global giants Givaudan, Firmenich and Symrise, and Colombian company Disaromas.
Galderma to Market Botox Alternative in Latin America
Galderma Laboratories acquired a license to commercialize Dysport, a botulinic toxin type-A created by Ipsen Laboratories. Galderma will exclusively market the product in Argentina, Brazil and Paraguay. “Galderma estimates that Dysport will represent 30% of sales for the company in Argentina in 2008,” Juan Carlos Gaona, general manager of Galderma in Argentina, told GCI magazine. According to the company, the brand is the leader in the Brazilian market, with 50% of the sales of the toxin. In Argentina, the toxin ranks second in sales after Botox, with a 15% share of the market.
The French-Swiss company has had a presence in Argentina for 13 years, and posted sales of $3.6 million in 2007. In addition, Galderma achieved the 12th position in terms of sales for the Argentine dermatology market in 2007, according to an IMS audit. “By 2010, the firm expects to [own] 5% of the local dermatology market,” said Gaona.
Rouge Makes Strategic Move With New Businesses
In May, Argentine retailer Rouge opened Le Bistro Rouge and Le Spa Rouge in the Galerias Pacifico shopping center in Buenos Aires. While Le Bistro Rouge features a gourmet gastronomic menu, Le Spa Rouge is dedicated to exclusive relaxation and beauty treatments. These initiatives are a strategic move for Rouge—which already operates one of the most successful chains of cosmetics and fragrances stores in Argentina—as it seeks to capture a share of the Argentine luxury market. Currently, Rouge perfumeries offers special services such as personalized attention and exclusive cabins for body and facial treatments, featuring notable brands. There are also specially assigned areas to host international makeup artists that visit Argentina and a special facility for men.
Peruvian Company Expands