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Latin Beat: Import Activity in South America

By: Cristina Kroll
Posted: August 28, 2008, from the April 2007 issue of GCI Magazine.

The Argentinean beauty industry exported approximately $300 million in product in 2006, paving the way for sustainable growth to position Argentina as a top supplier to the Latin American market. Argentina’s main selling categories to the external markets are: hair dyes, deodorants, hair products, beauty creams, aftershaves and makeup.

According to the Perfumery and Cosmetic Industry Chamber, the previous two years were remarkable. In 2005, beauty exports reached $256 million, and grew an additional 35% in 2006. With 41% of export sales, Mercosur—the economic trade alliance between Brazil, Uruguay, Paraguay, Venezuela and Argentina—lead the region’s success, while the NAFTA region achieved only 9%.

Aromas del Tiempo Looks Toward New Markets

The Argentine beauty company Aromas del Tiempo, eight years after its founding, is striving to go international. The company seeks to raise $50,000 in investment capital to open new franchises in markets outside of Argentina. The company currently operates four in Argentina, and, according to Leonardo Guttman, CEO, “started with innovative ideas focusing on the manufacturing of personalized products.” The main objective was to market beauty products that could also be used for bathroom decoration. Guttman, who has experience in the textile industry, developed the concept of “getting the bathroom dressed.” The company’s product line features bath salts, bath bubbles, body creams, shower gels, soaps, body splashes, aromatherapy products and bathroom accessories.

Specialized Foot Care

The “spa pedicure,” a portable set for foot care that includes reconditioning creams and accessories, is the latest from SáraC. The beauty enterprise specializes in hand and foot care, and owns and operates a spa center in Buenos Aires City. The company began selling its portable foot care set to provide consumers with an at-home alternative to spa-only treatments. The firm is currently negotiating the exportation of the product to Brazil, Chile, Bolivia and Uruguay.

Revlon Argentina on Road to Success

New Revlon Argentina announced $8.5 million in sales for 2006, representing 15% growth over 2005. According Hugo Van Zandweghe, director general, the firm successfully turned a negative financial situation into positive net and operative gain, making 2006 the first time the Revlon subsidiary posted positive results since 2000.