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Latin Beat: Revlon Sells Its Non-core Brazilian Brands

By: Cristina Kroll
Posted: October 8, 2008, from the October 2008 issue of GCI Magazine.

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German brand-owner Beiersdorf announced a consumer sales growth of 25.3% in Latin America during the first half of 2008, in comparison to the same period in 2007. Argentina and Venezuela recorded sales growth of 50.2% and 45.9%, respectively, and the key markets of Brazil presented a 25.3% growth and Mexico 19.4%. Nivea brand deodorant, Nivea for Men and the Eucerin brand showed especially good performance in the region, according to Beiersdorf’s results. Latin America is expected to continue “significant increase in growth,” sources from the company stated. Overall, Beiersdorf reported group sales growth of 11.5% for the first half of 2008.

Andrómaco Offers New Line

Argentine company Andrómaco launched the Aveno line of skin and hair care products, featuring oats as the main ingredient. Johnson & Johnson was not able to register its Aveeno brand in the country because Aveno brand had been registered by original brand-owner Szama.

Andrómaco has more than 50 products on the Argentine pharmaceutical market, and it has demonstrated sustained growth over the last two years—with $65 million in sales in 2007. Eighty-four percent of the company’s sales are generated from its dermatology division. Meeting on Cosmetic Regulation The Summit of Sanitary Authorities of Latin America was held September 24–26 in São Paulo, Brazil.

“The main focus of the Summit of Sanitary Authorities of Latin America is the harmonization of procedures,” Joâo Carlos Basílio da Silva, president of the Brazilian Personal Hygiene, Perfumery and Cosmetics Industries Association (ABIHPEC) and the Council of Associations of the Cosmetic Industry of Latin America (CASIC), told GCI magazine. “We need to simplify bureaucratic procedures and collaborate with the regulators to become stronger in monitoring beauty product safety.”

U.S.-based Personal Care Products Council also participated in the meeting.