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Russian Embassy Hosts Launch

By: Cristina Kroll
Posted: October 14, 2008, from the June 2006 issue of GCI Magazine.

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On April 15, Juleriaque perfumery chain opened its first point-of-sale in Buenos Aires. Company executives detailed the firm’s business plan for GCI magazine. The brand added new points of sale during May on Florida Street in Buenos Aires and in Abasto Shopping Buenos Aires. And during August, Juleriaque will inaugurate a new door in the city of Mar del Plata, located in Buenos Aires province. Another company with plans to disembark in the country is Chilean Tiendas Paris, set to arrive in 2006 at Unicenter shopping (Buenos Aires province), according to Cencosud plans. The company projects to open between seven and nine doors in Argentina within the next four years.

Bright Star to advance in market

Brazilian company Bright Star, the official distributor of Rothenberg & Rothenberg, rolled out in Argentina on January 1, 2005. “The market situation in Argentina has improved remarkably, and this was one of the reasons that made the company decide to enter the country,” said commercial director Jorge Godoy. “Our main challenge is to establish a strong relationship with main retailers.”

The company began by representing Calvin Klein in Argentina, although it is determined to add more brands in the future. For this reason it is important to take into account the group of brands that belong to Bright Star in Brazil. The company’s portfolio in that country includes Calvin Klein, Hugo Boss, Rochas, Jean Paul Gaultier and Clarins (RR); Valentino, Yardley, 4711, Paul Smith and Chantal Thomass (Passion); and Zirh and La Prairie (Delfos).

Meanwhile Godoy confirmed to GCI magazine that during April the company launched several lines in Argentina—including Animale and Azul (Animale Group); Everlast (Everlast); Chloe, Lagerfeld and Cerutti brands (Coty). The executive said, “We are present with our products in approximately 200 points-of-sale, as well as mass and semi-selective.”

HR in the Russian embassy

Russian dances, borsht and vodka set the stage when Helena Rubinstein introduced Tsarine, its autumn/winter collection 2006, at the Russia Embassy in Argentina. The Russian ambassador Yuri Korchagin, who welcomed attendees with his wife, thanked L´Oréal for having chosen the embassy for the launch of this new collection because he considered the event a friendship act among Russia, Argentina and France. Meanwhile, Sebastián Correa, makeup artist, interpreted the collection on Argentine model Yamila Pilo, who was dressed as a tsarina.