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Russian Embassy Hosts Launch

By: Cristina Kroll
Posted: October 14, 2008, from the June 2006 issue of GCI Magazine.

page 4 of 4

Tsarine evokes the image of an imperial woman, with empress clothes, and heavy and elegant stitches. The look was created by Charlotte Tilbury, creative director of Helena Rubinstein makeup. The makeup is inspired by the jewelry world, and the most remarkable of the products evokes a precious art object belonging to a limited collection.

Wines & Rouge together

Latin American direct seller Belcorp was the main sponsor of “Wines & Rouge,” a local fair created for women and organized by the National Wine Institute and global advertising agency J.Walter Thompson, celebrated March 30–31 at Tribuna Plaza in Buenos Aires. Belcorp introduced Désafiânce, “a revolutionary treatment cosmetic for the maintenance of the youth of the face with an ultra lift effect.”

The cosmetic firm decided to be the main sponsor of “Wines & Rouge” due to the fact that this event targeted women. Boutique wineries and other important cosmetic brands such as La Prairie and Lancôme were present. Belcorp invited Valerie Godard, manager Espace Beauté for Belcorp International. Godard offered a conference about new cosmetic technologies developed in France that are becoming an alternative to surgery.

During the event, specialized consultants gave personalized advice about the way to maintain young and healthy skin. For this reason, 80 square meters were available to try the exhibited products. “We are very satisfied with the results; the event was very productive,” said Silvia García, education chief of Ebel Argentina. The executive affirmed that there were many visitors who got in touch with the products for the first time and they turned into sales representatives of the firm.