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Latin Beat: Brazilian Cosmetics Exports on Top

Beiersdorf Argentina’s “Nivea Music Truck” event was designed to boost brand recognition by teenagers in Buenos Aires.

By: Cristina Kroll
Posted: November 14, 2008, from the November 2008 issue of GCI Magazine.

The exportation of Brazilian cosmetics products increased by 21% in the first eight months of 2008, according to the Brazilian Association of Toiletries, Perfumes and Cosmetics Industries (ABIHPEC). The value of exports from the country rose from $360 million to $421 million during this period.

João Carlos Basilio da Silva, president, ABIHPEC, said that the growth is due to the strengthening economies of Brazil’s neighboring countries. However, the Middle East is also an increasingly strong market according to da Silva. Cosmetics and toiletries sales in Brazil rose by 14% in 2007, and predictions for growth for the next five years are in the double figures.

World Beauty Fair Held in Argentina

The 15th edition of Cosmesur Beauty World Buenos Aires 2008 was held September 13–15 at La Rural Exhibition Center. There were 156 exhibitors, representing a number of beauty sectors. Avon, Alfaparf Milano, Hannah Collins, Coif, Idraet, Leyda, Nell Ross, Toatex, Wahl Argentina and Xscissors were among the firms that exhibited on the 20,000-square-meter show floor.

Organizers told GCI magazine that the 2008 event hosted 42,315 visitors, mostly from abroad, with heavy representation from Brazil, Colombia, Paraguay, Peru and Venezuela, and included the third Round of International Cosmetics Buyers—organized by the Export.Ar foundation and Indexport Messe Frankfurt—where more than 30 local companies held business meetings with Latin American and international firms.

Avon Opens its Largest Distribution Center in Brazil

Avon announced that it will open a distribution center in the city of Cabreúva, in the state of São Paulo, Brazil, in 2010. The direct seller expects to make an investment of $150 million in this project, with construction beginning in early 2009. The initiative seeks “to meet the increasing demand in this key growth market.”