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Latin Beat: P&G Introduces Line with “Tango Passion”

By: Cristina Kroll
Posted: January 9, 2009

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Brazilian distributor Bright Star Group launched Jean Paul Gaultier Christmas musical gift box sets in Argentina, featuring the designer’s favorite songs. Elvis Presley’s “Love Me Tender” is used for the Classique Eau de Toilette and body lotion pack, and “The Entertainer” accompanies Le Male fragrance and after shave, and Fleur du Male fragrance and deodorant stick. Bright Star has operated in Argentina since 2005, and markets fragrances from exclusive brands such as Calvin Klein, Issey Miyake, Vera Wang and Ferrari.

Cristina Kroll is a business journalist specializing in the beauty sector and living in Buenos Aires, Argentina. She has written for the main Argentine magazines related to the beauty business, and was a correspondent for French magazine Beauty Business News.