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Latin Beat: Amway Launches Personal Care Lines for Latin American Market

By: Cristina Kroll
Posted: February 27, 2009, from the March 2009 issue of GCI Magazine.
Latin Beat March 2009

Gap’s expanding personal care presence in Argentina includes locations in Buenos Aires’ malls.

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Peru’s fragrance exports gained 72% January–September 2008 ($12 million) compared to the same period in 2007 ($7 million), according to a report from the Peruvian Association of Exporters, ADEX. Bolivia is the main destination for Peruvian fragrances (35%); followed by Colombia (31%), Ecuador (20%) and Chile (7%). Venezuela, Mexico, Panama, El Salvador, Uruguay, the U.S. and Spain also import fragrances from Peru. The primary exporters are Unique, with more than $6 million in sales, and CETCO ($4 million in sales). Other Peruvian exporters include Laboratorios SMA, Perfumerías Unidas and Consorcio Industrial de Arequipa. According to ADEX, 19 Peruvian companies began selling their fragrances abroad in the third quarter of 2008.

Gap Cosmetics Expands Presence in Argentina

“Gap cosmetics will continue to expand its presence in Argentina through new points of sale during 2009,” Renato Saphir, general manager of beauty product distributor Greta, told GCI magazine. The brand previously opened two doors in the exclusive Buenos Aires’ Galerías Pacífico and Alto Palermo shopping centers in August 2008. The initiative was undertaken through an agreement between Inter Parfums, the distributor for Gap beauty products worldwide, and Greta, which represents the brand in Argentina, Uruguay, Chile and Peru. In addition, Gap cosmetics are retailed in Buenos Aires’ Jorge Newbery Airport, the Bariloche city airport and other perfumeries in Argentina.

Gap’s Heaven, Dream, Dream More and So Pink were relaunched and introduced in Argentina in September 2008, joining the company’s Individuals body care line on Argentine shelves.

Cristina Kroll is a business journalist specializing in the beauty sector and living in Buenos Aires, Argentina. She has written for the main Argentine magazines related to the beauty business, and was a correspondent for French magazine Beauty Business News.