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According to a January 2009 report from market research company NPD Group, 2008 sales of prestige beauty products in Mexico grew 9.2% in 2007. In contrast, segment sales in the U.S. declined 3.3% in 2008. Growth was also stymied in Europe—notably in Italy (-0.5%) and France (-0.3%). The report also showed that China led growth globally with a gain of 17.2% in 2008.
Natura was prominent in Argentina as the sponsor of the BAF Week event (Autumn/Winter edition), one of the country’s most important fashion shows, held February 25–27 at La Rural exhibition center. The event showcased local designers and brands and their latest seasonal collections.
“With this initiative, Natura seeks to add more value to the BAF Week and to support local fashion designers,” Sofía Rey Petit, a spokesperson for Natura, told GCI magazine. During the event, Natura makeup artist Verónica Mendoza worked with designers to create the overall looks, while introducing the Natura Diversa line.
In addition and complementary to the 2009 BAF Week theme of “wool” (which was utilized in the designers’ creations), Natura promoted its concepts of sustainable cosmetics and business practices.
The Argentine Chamber of the Cosmetic and Perfumery Industry (CAPA) organized the “Luzca Bien ... Siéntase Mejor” workshop in January—a makeup and image initiative designed to “strengthen the self-esteem of women who suffer from cancer.” The program has operated locally for nine years, with the support of CAPA member companies, including Avon, Unilever, The Value Brand Company, Laboratorio Victoria, Procter & Gamble, L’Oréal, Colgate Palmolive, Biferdil, New Revlon, Natura, Saint Julien, Beiersdorf, Kimberly Clark, Algabo, Puig Argentina and Coty.