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Latin Beat: Mexico Among Strongest Growth Markets for Prestige Beauty

By: Cristina Kroll
Posted: April 7, 2009, from the April 2009 issue of GCI Magazine.

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The project offers makeup techniques using cosmetics and accessories donated by the supporting companies, and is held in public hospitals throughout the Buenos Aires province, in subsidiary locations of LALCEC (an Argentine organization devoted to the fight against cancer) and in some private institutions.

MeadWestvaco Moves Plant to Mexico

MeadWestvaco (MWV) moved its dispenser manufacturing facility, formerly located in Ohio, USA, to its San Luis, Potosi, Mexico subsidiary location. According to a report from the company, “The transition, which is expected to be completed by the end of 2009, is part of the company’s accelerated strategic cost management program, to reduce its overhead cost structure, optimize its manufacturing footprint and realize sourcing savings throughout its supply chain.” Sources from the firm said, “Mexico’s plant is more scalable and features are more advanced for production.” MWV operates in 30 countries and serves customers in more than 100 nations.

Partnership Launches Children’s Line

Labshe, known in the South American region for its Naty beauty brand, and Cartoon Network partnered for the Argentine launch of a children’s line based on characters from the The Powerpuff Girls televsion program. “Fragrances, lip gloss, hair gel and body glitter will have presence in Argentine beauty point-of-sales,” Cartoon Network spokesperson Larissa Pissarra told GCI magazine.

LA Manufacturer Expands

Biosintex-Ofar, an Argentine manufacturer of medicinal, cosmetic and dermalogical products, is expanding its presence in Latin America. “The company will be expanding in Brazil, Chile and Paraguay—adding to its presence in 4,000 pharmacies in Argentina and Uruguay,” said Maricel Levandovsky, marketing manager of the company’s Midermus line. “The firm has recently launched new products as part of skin care brand Midermus, which has made a good impact, and has expanded the brand’s offerings over the the past few years.” In 2006, the Midermus sun care line launched, and facial line Hydrant Day and Hydrant Night launched in 2008.

In addition to Midermus, the 11-year-old Biosintex-Ofar company manages 20 brands, and has a presence in Germany, Italy, Spain, Canada, the U.S. and Uruguay.