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Latin Beat: Victoria´s Secret Beauty Launches in Argentina
By: Cristina Kroll
Posted: April 30, 2009, from the May 2009 issue of GCI Magazine.
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The Argentine beauty brand Barbian, founded in 2007, will launch in Uruguay and Peru sometime in mid-2009. “We are working to reach other Latin American markets this year,” said Diego Botana, founding partner of Barbian. The company has had a presence in the Polish market since 2008, and its products are already found in 50 perfumeries and pharmacies in Argentina.
“Barbian’s star creation is a differential product that reduces shave frequency, and it functions as an aftershave,” said Botana. In addition, Barbian also offers a wrinkle and eye ring corrector, a moisturizer and regenerator, and “anti-pale” creams. The brand targets white collar, middle class men, ages 30–60.
Before founding the brand, Botana created direct sales beauty companies Geneva and Midori.
New Argentinean Ambassador for L’Oréal Paris
Actress Isabel Macedo was chosen as the new Argentinean ambassador for L’Oréal Paris’ Excellence Créme, a hair dye product. According to Ignacio Cortina Guerineau, brand manager of color for L’Oréal Paris, “Macedo’s talent, beauty and sensibility make her the ideal spokeswoman. She personifies the values of L’Oréal Paris, and reunites concepts of working women and femininity.”
Cristina Kroll is a business journalist specializing in the beauty sector and living in Buenos Aires, Argentina. She has written for the main Argentine magazines related to the beauty business, and was a correspondent for French magazine Beauty Business News.