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Latin America: Beauty, The In Business
By: Briony Davies
Posted: November 7, 2006, from the November 2006 issue of GCI Magazine.
page 5 of 5
Ongoing urbanization will continue to play an important part in the development of Latin America, as it erodes traditional purchasing behavior and facilitates the expansion of large-scale retail outlets. However, a deepening penetration of the vast nonurban areas of emerging regions will play an increasingly important part in generating growth over the forecast period. With the development of better distribution systems comes greater accessibility to luxury or non-essential products, allowing multinationals to further increase their market share.