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Rexam Grows in Latin America with Pavisa Acquisition

By: Cristina Kroll
Posted: June 5, 2009, from the June 2009 issue of GCI Magazine.

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After the announcement by Favio Palazzi, Playboy’s general manager for Argentina, Chile and Uruguay, trapeze artists offered an outstanding performance, and salon games were available for the visitors—all designed to reinforce the concept of Playboy as a brand with a message of enjoyment and entertainment. The company also took the opportunity to present a fashion show to promote its new women’s undergarment line.

New Director for L’Oréal Argentina

In March, Germán Herrera was named the general director of L’Oréal Argentina. During the past 10 years, Herrera held the same title at L’Oréal subsidiaries in Peru, Colombia, Venezuela and Chile. “In all his branches, Herrera has achieved success by opening new business opportunities for L’Oréal brands,” sources from the company said. The Mexican-born executive holds a degree in business administration from the Iberoamericana University.

Yerba Mate Key to Company’s Expansion Plans

Argentine company Fabiola Pittana is looking to expand to additional Latin American markets, notably Brazil and Peru, as well as globally. The company’s star product is the Mision es… fragrance, based on yerba mate—an ingredient commonly used in the region to prepare a traditional, tea like infusion called mate.

Toward its global expansion goals, the company will take part in Beyond Beauty Paris in 2009, where it will present exfoliating soaps based on yerba mate, cologne and a premium version of its traditional fragrance.

“Mision es… represents Misiones province [of Argentina], and that’s why the premium version of the fragrance will include a wooden packaging shaped like a treasure chest, regional semiprecious stones and a map that describes all the marvelous sites in Misiones,” Fabiola Pittana, director and namesake of the company, told GCI magazine.

Tierras del Volcán to Enter Colombia