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Rexam Grows in Latin America with Pavisa Acquisition
By: Cristina Kroll
Posted: June 5, 2009, from the June 2009 issue of GCI Magazine.
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Argentina-based Tierras del Volcán, which creates beauty products utilizing a mud of volcanic origins, is establishing a presence in Colombia—the next step in its Latin America expansion plans. The mud is sourced from the El Chillante volcano, situated in the Tunuyán province of Mendoza, Argentina. “The properties of this mud are [both our value proposition] and our introduction letter in the market,” Blanca Carrieres, general manager, told GCI magazine. The products are already sold in France, Spain, Germany, Italy, Portugal, the U.S., Mexico, Brazil, Chile and Peru.
Cristina Kroll is a business journalist specializing in the beauty sector and living in Buenos Aires, Argentina. She has written for the main Argentine magazines related to the beauty business, and was a correspondent for French magazine Beauty Business News.