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Latin Beat: Coty Reinforces Latin American Brand Presence

By: Cristina Kroll
Posted: June 5, 2007, from the June 2007 issue of GCI Magazine.

Fabio Palazzi, general manager for Coty Argentina, informed GCI magazine that the company’s local Argentine subsidiary is beginning to export aerosol deodorants throughout Latin America. Only the European and Latin American subsidiaries produce deodorants in this format. The company began production at local levels in 2005, and now leads the region in the product category. Adidas will be the primary deodorant brand export. Palazzi also announced that, as of January 2007, Coty’s Brazilian branch will operate under the direction of the Argentine subsidiary.

The Calvin Klein brand, which was acquired by Coty in 2005 and is distributed in Argentina by Bright Star Group due to a previous agreement with Unilever, could be under the management of the local subsidiary by December 2007, allowing Coty to reinforce its presence in Argentina. Palazzi noted the return to Argentine consumption levels similar to those prior to the devaluation of local currency in 2001.

Beautyworld in Buenos Aires

Cosmesur Beautyworld Buenos Aires International Hair Styling, Perfume, Cosmetics, Aesthetics and Beauty Fair will celebrate its 14th show in Buenos Aires, September 14–17, 2007. The event will be organized by Indexport Messe Frankfurt (which organizes the show worldwide) for the fourth consecutive year. Floor space has increased 2,000 square meters to 22,000 square meters since the 2005 show. Organizers have created a new visual identity for the show, and expect to host 200 local companies.

New to the show is the Hair & Beauty section, which will feature training and new products aimed at the professional stylist, and training will also be key in the Second International Congress of Applied Aesthetics. The event is supported by the Argentine Chamber of Cosmetic and Perfumery (CAPA).

Idesa Parfums Launches in Latin America

The Spanish company Idesa Parfums plans to launch Pura Esencia and Pura Esencia Man, the two fragrances signed by Spanish pop singer David Bisbal, in Latin America. Idesa hopes the products achieve the same popularity in Mexico, Argentina, Colombia, Peru and Chile as recorded in Spain. In Argentina and Peru, the brand will be represented by the Argentine distributor Greta, which finalized the last details of the agreement at the recently held Duty Free Show of The Americas, organized by the International Association of Airport Duty Free Stores and held in Fort Lauderdale, Florida.