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Latin Beat: Coty Reinforces Latin American Brand Presence
By: Cristina Kroll
Posted: June 5, 2007, from the June 2007 issue of GCI Magazine.
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Idesa has also signed a worldwide agreement with Spanish musician Alejandro Sanz for the development and marketing of fragrances under his name, to be launched in Spain at the end of 2007. Latin American launches will follow.
Helena Rubinstein’s Live Brilliantly was launched at hotel Palacio Duhau, which offers HR products in its spa. The new line, which is faced globally by Demi Moore, will be represented locally by Argentine actress Andrea Frigerio.
Located on the famous Alvear Avenue, the hotel Palacio Duhau–Park Hyatt Buenos Aires is situated in the city’s most exclusive and fashionable downtown residential and shopping district.
Bright Star Group announced the addition of a new Ferrari fragrance line to its portfolio. The line includes three fragrances for men—Ferrari Red, Ferrari Black and Ferrari Passion—designed to communicate elegance, prestige and excellence.
Bright Star Group was founded in 1990, and is focused on cosmetics for both men and women. Its Argentine operations launched in January 2005, and are responsible for the distribution of several fragrance lines—including Calvin Klein, Jean Paul Gaultier, Issey Miyake and Lagerfeld. Currently, Bright Star Group employs more than 450 people in the three countries in which it operates: Argentina, Brazil and Paraguay. The company states that its largest market is Brazil, where it holds 60% of the market share.