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Latin Beat: Coty Reinforces Latin American Brand Presence
By: Cristina Kroll
Posted: June 5, 2007, from the June 2007 issue of GCI Magazine.
page 4 of 4
In March, Patrick Guedj, creative director of the LVMH Moët Hennessy–Louis Vuitton-owned Kenzo brand, visited Argentina to introduce a marketing effort for the Flower by Kenzo fragrance. The effort is supported by a strong audiovisual campaign, to be broadcast on Latin American television. In the introduction, Guedj showed a making of the film video.
“The Flower by Kenzo film, with actress Shu Qi, is my tenth film for Kenzo perfumes,” Guedj told the large crowd of Argentine journalists at Yacht Club Puerto Madero. “Initially, I worked with the creators, the ‘noses,’ as well as focused on the packaging design and the flasks. There is a harmony in the whole creation.”